Most companies think "more leads" automatically means faster growth. That's the biggest myth. Scaling isn't about numbers — it's about having the courage to focus on what truly drives growth.

For years, we've been told that business growth is all about bigger marketing budgets and more customers. But this is the biggest lie holding you back from real, sustainable success.

Most companies search for growth ideas at conferences, in books, or from external advisors. Meanwhile, the best insights are often right next to you — in your own team. The problem? You’re probably not listening.

You can learn more from real client conversations than from any book or conference. After over 1,000 hours talking to leaders and teams, I discovered lessons about scaling that no one talks about publicly — but everyone needs to hear.