Privacy Policy
Last updated on 09.07.2025
Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website and services.
3. Why do we process your data?
9. International data transfer
1. Data controller
The data controller is Damian Walicki, conducting business as Damian Walicki Consulting (brand: Focusscale), based in Poland and operating under the EU GDPR regulations.
2. What data do we collect?
We may collect the following categories of data:
Identification data: full name, company details (company name, position).
Contact data: email address, phone number.
Usage data: website activity, IP address, device information, browser type.
Cookies and tracking data: see section 8 (Cookies).
3. Why do we process your data?
We process your data in order to:
Provide and deliver our services (e.g., contact, support, scheduling calls).
Improve and optimize the functionality of our website.
Conduct analytics and measure website traffic (e.g., Google Analytics).
Run marketing and sales activities, including remarketing (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Fulfill our legal obligations.
4. Legal basis for processing
We process personal data under the following legal bases (GDPR):
Art. 6(1)(b) – contract performance or steps prior to entering into a contract.
Art. 6(1)(c) – legal obligations.
Art. 6(1)(f) – legitimate interests (e.g., own marketing, website optimization).
Art. 6(1)(a) – consent (e.g., for non-essential cookies, direct marketing).
5. Data sharing
We may share your data with:
Technology partners – hosting providers, CRM systems, analytics and automation tools.
Marketing and analytics platforms – such as Google Analytics, Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag and other tools used to measure performance and run campaigns.
Service providers and subcontractors – only as necessary to deliver our services.
We do not sell your data to third parties.
Some of these providers may process data outside the European Economic Area (e.g., USA). In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses approved by the European Commission).
6. Your rights
You have the right to:
Access your data.
Rectify your data.
Delete your data.
Restrict processing.
Data portability.
Object to processing (including profiling and marketing).
If you have given consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.
You also have the right to lodge a complaint with the Polish Data Protection Authority (UODO) or your local supervisory authority.
7. Retention period
We store your personal data for as long as necessary to fulfill the purposes described above and as required by applicable laws. Specific retention periods may depend on the category of data and legal requirements.
8. Cookies
We use cookies and similar technologies to ensure the proper functioning of our website, improve user experience, analyze traffic, and support marketing campaigns.
What are cookies?
Cookies are small text files stored on your device when you visit our website. They allow us to recognize your browser, remember preferences, and collect information about how visitors use the site.
Types of cookies we use
Essential cookies – required for the website to work properly (e.g., security, saving preferences).
Analytics cookies – used to measure and analyze traffic (e.g., Google Analytics).
Functional cookies – improve usability by storing your settings and preferences.
Marketing cookies – help us deliver personalized advertising and measure campaign performance (e.g., Google Ads, Meta Pixel, LinkedIn Insight Tag).
Purposes of using cookies
We use cookies to:
Ensure website functionality and security.
Analyze website traffic and visitor behavior.
Improve our services and content.
Run marketing and remarketing activities.
Tools and providers
We currently use, among others:
Google Analytics – website analytics.
Google Ads – advertising and remarketing.
Meta (Facebook) Pixel – campaign tracking and remarketing.
LinkedIn Insight Tag – campaign measurement and remarketing.
Additional tools may be added in the future to support analytics and marketing.
Managing cookies
You can manage your cookie preferences at any time:
through our cookie banner / panel,
or by changing your browser settings.
Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect website functionality.
International transfers
Some cookie providers may process data outside the EEA – see section 9 (International data transfers) for details.
9. International data transfers
Some of our service providers (e.g., Google, Meta, LinkedIn) may process data outside the EEA. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent measures, in accordance with GDPR requirements.
10. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us:
Damian Walicki Consulting (Focusscale) @ - damianwalickiconsulting@gmail.com